Xerox Takes A Page From Dr. Seuss And Creates A Nonsensical Entity

Remember when we talked about privateering?  About how older, establish companies start selling off their near-expiration patents to third party companies who commence to trolling for dollars with them?  No?  How’s about taking a quick trip down memory lane here.

{Hums Jeopardy theme in head.}

All set?

There’s a new character in town, and unlike the adorable emotions in that really cool Pixar movie that totally made me cry because I was also moved across country at the age of 11 and only processed the associated emotions while sitting in a theater of other 40 30-something women trying not to ugly cry in front of their kids, this new character is a hideous, horrible beast wreaking havoc on insurance companies and airlines and financial institutions.  And let me just say this:  you know I hate patent trolls when I am on the side of an insurance company because I think they are all pretty much the spawn of Satan.

The company’s name is Loramax, and one cannot help but picture this:


Isn’t he cute?  He is.  The company?  Not so much.  They’ve filed over 50 lawsuits since being assigned two patents from Xerox on May 4.  Which is really and truly my birthday so not only May the Fourth be with me, but May Xerox Be Damned For Privateering.

You know that Quarterly Troll Report I do, the links to previous issues of which are off to the right in the side bar?  The one for Q3 2015 is going out the first week of August and Loramax LLC is the “Troll of the Quarter”.  Boy, has it been interesting reading up on them.  And by interesting I mean I had to wash my eyes out with soap after reading about how blatantly they’re abusing sad, old patents.

Which is, by the way, one of the tests for whether or not a Non-Practicing Entity (NPE) is a troll (from the definition here):

2/ A company set up to act as a cover for large corporations who try to breathe new life into older patents which they would ordinarily let expire but, as a result of greed and/or pressure from Wall Street, have decided are ripe for assertion or litigation.

Someone I used to know had a saying:

“If you can’t Xerox it, it doesn’t exist.”

With the advent of the personal home computer and printers and email, it’s much less applicable in 2015.  It’s just sad that a once-great company with a name synonymous with “photo copying” has gone the Lora(ma)x route.

Which is kind of ironic, because The Lorax is about conservation and keeping the earth from being depleted.  I guess in a way, Xerox is doing just that:  preventing its financial coffers from being depleted by abusing the patent system.



{Adorable, original Lorax image found here.}