L’Oreal “Patent Pending” Influence: Survey Says?

Yesterday, we learned that L’Oreal claims having “patent pending” on packaging influences women to buy more of their products, proving that they don’t understand patents or women.  They almost get a pass on that second one, because we don’t make it easy on men, do we?

crazy-women-bizarre-16

Anyway, maybe they didn’t claim that per se, but that’s the reason they gave for making their intellectual property lawyers file a crazy-stupid amount of patents each year.  I took their little hypothesis to the streets and graphed the results.  The data can get complicated at times, so I’ve explained each chart type for you so that the conclusion is clear (click image to load larger):

IP Troll Tracker

I have to wonder if L’Oreal did any sort of focus group study to determine if it actually mattered to real women if they were patenting their products?  Because what I knew in my heart of hearts, and what the survey results bear out, says “Nope, doesn’t matter at all.”

To recap:  you’re spending money on IP attorneys and USPTO fees and office action fees and clogging up the patent system for people with real things to patent and getting virtually nothing in return, except for a lawsuit from an attorney who thought the process was so ridiculous he quit doing it?

Awesome.

JustSayin_small_New

IPTT

{Meme image found virtually everywhere on The Internets.}

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One thought on “L’Oreal “Patent Pending” Influence: Survey Says?

  1. Pingback: More Preposterous Patent Pending Poppycock | IP Troll Tracker

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